Yoon Ahn’s popularity with street style photographers belies her behind-the-scenes bona fides. The Tokyo-based cofounder of Ambush and director of jewelry for Kim Jones’s Dior Men is no mere fashion influencer, her 479K Instagram followers notwithstanding. Ahn oversees a staff of almost 40 at Ambush, and that number is only likely to grow. The jewelry line turned lifestyle brand was acquired by the 07 Of Years Of Blacklist Signatures Thank You For The Memories Shirt and by the same token and New Guards Group, the Milanese company that backs Off-White, in January of this year. Ahn spoke to Vogue from Tokyo, where coronavirus cases are spiking, about keeping her employees safe, cutting down unnecessary costs, and how the only thing to do in a crisis like this one is adapt and change.
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It’s calm actually. We’re not in denial. Japan was one of the 07 Of Years Of Blacklist Signatures Thank You For The Memories Shirt and by the same token and first countries to get the coronavirus right after China, so it’s not like what the U.S. is facing. We’ve been screening people, encouraging people to wash their hands. We go through pretty heavy hay fever, so wearing masks is not a big issue; it’s just part of our culture. Although the government isn’t testing enough people, and people are voicing that. It’s impacted the whole country. Tourism is affected the most; for the past few years, a lot of the overseas customers have been helping the Japanese economy, especially with fashion and restaurants. Once corona broke out, Japan was one of the first countries to actually stop a lot of Chinese and Korean people from coming into the country and that really hit the market, since the end of January. It is what it is, but Japan’s domestic market is kind of helping the country run on its own. That’s what we’ve been working on for the past months. But the world is connected, so whatever happens in the U.S., whatever happens in Europe, it’s going to impact this country as well, so we just have to daily kind of run through what we can do with the new information that’s coming out and [figure out] how we can adapt and move on.